Is this more appalling than a Death bump

As collectors we are familiar with the death bump phenomenon where a card or piece of memorabilia experince a bump in price (typically temporary) follwoing the death of the person on the card/magazine cover/bobblehead etc.

2011 Second Mile Joe Paterno (Image swiped from the - bay)

Apparently the charity, Second Mile, founded/associated wtih disgraced former PSU coach Jerry Sandusky,  issued sets of Penn State Football trading cards.  The Cards were distributed at many Pennsylvania schools.  Related Patriot News Story here.

As of Phungo Press time the search "Second Mile Cards" on a certain auction site returns 90 Items!  At least 4 of the items have bids - one item has a dozen bids. 

Is this worse then a death bump, or is it just fans wanting to hold on to a piece of something that is really pretty much gone?